BTS in Battle, MSCHF
Branding, Packaging, Website

Logo for BTS' 'Battle' including stylized text and design elements

  • MY ROLES:
    Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull
    Exhibition Design: Christina Bull

    TEAM ROLES:
    Illustration: Dexter Maurer
    Product Photography: Kendall Mills
    Animation: Joanna Lin
    Game Programming: Riley Walz, Robert Doman
    In-Game Artwork: Robert Doman, Max Oakland
    Music Arrangment & SFX: Robert Doman
    Web Development: Neal Agarwal
    Production: Liz Ryan
    Manufacturing: Arya Tabatabai
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • Fad Magazine
    Koreaboo

All male citizens in South Korea are required to serve in the military. This includes BTS – the Korean boy band sensation. BTS In Battle imagines a fantastical version of BTS’s mandatory military service as a video game for the Nintendo Gameboy. The game features original artwork, 7 levels of gameplay, and multiple endings. BTS in Battle was released days before it was confirmed that BTS would serve their military service duties.

BTS in Battle

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BTS in Battle ✶

A Nintendo Game Boy cartridge for the video game 7 Battalion. The label features an illustration of a team of soldiers in camouflage uniforms holding weapons with a stormy sky background.
A person holding a transparent Game Boy Color device playing a pixel art game called 'BTS IN THE BATTLE' with characters representing BTS members on the screen.
Pixel art-style scene with a helicopter flying over a forest and a hot air balloon in the sky against a blue sky with a white cloud.
Pixel art RPG scene depicting a character in armor lying on the ground, possibly defeated or resting, in a dungeon setting with gray patterned floors and walls.
Pixel art indoor scene with two characters, a woman with black hair, and a child, in a room with checkered flooring, an elevator, a door, and poster on the wall.
Pixel art scene with a person standing between two stacks of black tires, surrounded by wooden crates and shipping containers, with patches of grass and dirt ground.
Pixel art scene of a prison cafeteria with guard stations and inmates in green uniforms.
A pixelated video game scene featuring a character standing on a grassy area with a tire and a metal building with a roll-up door, a barbed wire fence, and a timer at 0:20 in the top right corner.
Pixel art of a person standing next to a red flag on a grassy field with benches and a stage or structure, surrounded by white cylindrical objects.
Pixel art style interior with gray walls, stacked boxes, two characters, and a door labeled 'VENTS'
Box for the video game 'BTS in Battle' for the Nintendo Game Boy featuring BTS members dressed in camouflage and armed with guns, with a sky background and various logos.
A pink and purple box for the game 'BTS in Battle' for Game Boy. The box features photos of seven young men in camouflage outfits holding guns, with a cloudy sky background.
Back of a BTS IN BATTLE video game cartridge package, featuring a purple background with images of BTS members, gameplay screenshots, and character dialogue.
A vintage Game Boy cartridge labeled 'BTS in Battle' featuring a group of people in camouflage outfits with guns.
Game Boy game titled 'BTS in Battle.' The box features a photo of seven young men with guns, set against a sky with clouds at sunset.
Box packaging for a Game Boy Color game titled 'BTS IN BATTLE' featuring pixel art of BTS members and game controls.
A transparent Game Boy Color with customized BTS-themed stickers. The screen displays the game title "BTS in Battle" with pixel art characters. The console has pixel art heads of BTS members above the screen and the title "BTS in Battle" printed below it.
Clear plastic Nintendo Game Boy color case with two AA batteries inside and one game cartridge for BTS in the background.
Gray box with colorful logo and text reading "BTS IN BATTLE" and five pixel art characters above the logo, with a red and white "Mschf" logo underneath.
A boxed set of two Nintendo Game Boy games titled 'BTS IN BATTLE' with cover art featuring BTS members and a selection screen with portraits of six BTS members.
Poster featuring BTS members in camouflage outfits holding rifles on a rocky coast, with a pink and purple cloudy sky and ocean background, titled 'BTS IN Battle'.
A woman with brown hair, wearing a beige sweater and white pants, standing and facing a Mschf branded vending machine in an art gallery. To her left, there is a promotional display for BTS IN BATTLE, showing a poster with members of the BTS band holding guns and a Game Boy with BTS IN BATTLE branding. To her right, a display stand with multiple packs of merchandise. The setting is minimalistic with white walls and a gray floor.

BTS in Battle installation as part of No More Tears, I'm Lovin' It at Perrotin Gallery NY

A woman with brown hair, wearing a striped shirt, dark blue jeans, and black sneakers, standing in front of a white gaming kiosk with a screen that says "BTS Battle." She is holding a smartphone connected to the kiosk.
A claw machine arcade game with a white exterior, the brand 'MsChf' on top, a digital screen displaying pixel art characters, and two game controllers below.