Card V Card, MSCHF
Branding, Website, Packaging

Card V Card was a social experiment where thousands of participants received debit cards linked to the same bank account. Money was deposited into the bank account at random times and amounts. Participants needed to race to spend the available funds before they could be depleted by other cardholders. The exact bank balance was undisclosed, creating a tension between spending money quickly and not exceeding the available balance.


Card V Card

Card V Card ✶