GSCT Handbag, MSCHF
Branding, Packaging, Art Direction, Website

Text and symbols on a black background: "SUPPLY CHAIN PORTFOLIO LAB" encircling a globe icon and a circular arrow diagram.

  • MY ROLES:
    Branding: Christina Bull
    Packaging Design: Christina Bull
    Art Direction: Christina Bull
    Web Design: Christina Bull


    TEAM ROLES:
    Photography: Kendall Mills

    3D & Photography Compositing: Joanna Lin
    Animation: Joanna Lin
    Web Development: Jonny Thaw
    Manufacturing: Hope Harrison, Arya Tabatabai
    Production: Kate Fittinghoff
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • The New York Times
    Designboom
    Dezeen
    Highsnobiety
    PAPER Magazine

Global Supply Chain Telephone Handbag is an accessory created via a production relay process between four leather factories around the globe. Each of the factories was given directions to combine various design elements from iconic Hermès, Dior, Balenciaga, and Celine handbags. The final handbag is a cumulative result of each factory’s efforts to redesign the previous factory’s prototype in order to fit the latest design brief.

Global Supply Chain Telephone

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Global Supply Chain Telephone ✶

Four colorful handbags on a white rolling conveyor belt, arranged in a pattern of black, orange, blue, and pink.
Comparison of design prototypes for a handbag, showing four stages: first prototype as a simple sketch, second with added details and structure, third showcasing the final design shape, and final prototype as a realistic illustration with finishing touches, all labeled in multiple languages.
Five women dressed in white, holding colorful handbags and posing in a minimalist, white store or studio with shelves of bags in the background. One woman is sitting with a black bag, another is holding a blue bag, while others are displaying pink, orange, and white bags.
Colorful handbags in pink, blue, black, and orange arranged on a white textured surface.
Close-up of a pink backpack with a black zipper, showing a pink textured leather label that reads "Global Supply Chain" in black text, along with a globe and chain symbols.
White box with embossed recycling symbol and text, possibly a product or packaging
Embossed text and symbols on a white surface, reading 'SUPPLY, CHAIN, GLOBALLY' and 'CHAIN, POWER' with globe and circular arrows symbols.
A document narrating the history of a factory, mentioning its origins in Peru, Portugal, India, and China, with symbols of countries and bags, and including notes about the factory's locations and products.
A white package wrapped in cloth with a tag reading 'GOLD SUPPLY CHAIN TELEPHONE' resting inside a gray box.
Black leather handbag with a tag attached, featuring the brand name MSCFH and information about the bag's style, color, and materials.
Close-up of a black leather backpack with a white product tag attached. The tag displays the brand name 'MSCHF', with details about the style, color, materials, and countries where it was designed.