Key4All, MSCHF
Branding, Packaging, Website

The word "KEYBALL" written in large, bold, stylized font.

  • MY ROLES:
    Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull

    TEAM ROLES:
    Animation: Joanna Lin
    Web Development: Jonny Thaw
    Photography: Kendall Mills
    Production: Hope Harrison
    Manufacturing: Hope Harrison, Arya Tabatabai
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • Gothamist
    Highsnobiety

    Thrillist
    Hypebeast

Key4All was a social experiment where 1,000 participants received keys to the same car – a 2004 PT Cruiser. To locate the car, participants could call a hotline that reported the vehicle’s GPS coordinates. If found, the car could be driven, but never without risk of being taken by another key-holder. The car traveled across the entire U.S. before becoming impounded. Along the way, it was repaired, repainted, and loved by the Key4All community.

Key4All

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Key4All ✶

A package of MSCHE brand car keys, a keychain labeled 'MSCHE' with a green indicator light, and a black box with yellow and white text referencing shared car keys.
Box for a car key and accessories, labeled 'Key 4 All', with text indicating it contains a key fob, keychain, and driver's manual, and promoting finding a shared car.
Silver rectangular package with embossed text and symbols on a black background.
A keychain with two flame-shaped charms, one displaying the word 'MSCHF' and the other with a fuel gauge and a green light, associated with the brand KEEL by MSCHF.
Black box packaging with automotive-themed graphics, including a yellow concentric circles design with 'KEY 4 ALL' and 'ALL MUST-KEE MOTOR' text, and labels indicating it contains shared car keys, with various tabs and icons.
A car key fob with a keychain attached, surrounded by instructional and branding packaging for car keys, with instructions on how to use the key fob to find a car, and colorful labels about unlocking and locking the vehicle.

The car traveled across the entire contiguous U.S before becoming impounded in California.

MSCHF retrieved the impounded car and exhibited it at Art 2 at Perrotin Gallery LA

A worn-out, used Chrysler PT Cruiser with a faded purple, blue, and gray paint job, missing hubcaps, and dirt on its surface, positioned against a plain white background.