• Branding: Christina Bull
    Web Design: Christina Bull
    Packaging: Christina Bull
    Exhibition Design: Christina Bull

    Invitation Design: Christina Bull
    3D: Joanna Lin
    Animation: Robert Gotham
    Video: Jesse Lane
    Engineering: Emma Howard
    Photography: Kendall Mills
    Production: Craig von Wiederhold, Kate Fittinghoff
    Manufacturing: Hope Harrison, Arya Tabatabai
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • ARTNews
    Hypebeast
    Fast Company

King Solomon’s Baby, MSCHF
Branding, Website, Packaging, Exhibition

King Solomon’s Baby was a styrofoam sculpture priced at $100,000 if purchased by one buyer. If two buyers participated, it was split in half and each buyer would pay $50,000. If three buyers, three pieces, and so on. Up to 1,000 people could purchase the artwork, reducing it into 1,000 slices at $100 each. After sales closed, the sculpture was cut into 1,000 pieces as a live performance on view at Pioneer Works and online via a livestream.

King Solomon's Baby

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King Solomon's Baby ✶

VIP invitations for Not for Automotive Use were garage door openers that unlocked the MSCHF studio. These were sent to recipients attached to genuine AMG sun-visor car parts.