MSCHF Mag, MSCHF
Branding, Website, Magazine

Black and gray logo with the text 'MSCHF M4G' in a stylized font.

  • MY ROLES:
    Branding: Christina Bull
    Web Design: Christina Bull
    Vol 1, 2, 5 Design: Christina Bull

    TEAM ROLES:
    Vol 3, 4, 6, 7, 360 Design: Shira Inbar
    Web Development: Ramdane Sennoun
    Photography: Kendall Mills
    Production: Liz Ryan
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • Stack Magazines

MSCHF Mag is a quarterly publication devoted to sharing creative tips, tricks, and hacks related to exploiting power structures and expanding on cultural observations. The visual identity evokes the rough and textural spirit of DIY zines, as seen through the scanned distortions of the shifting MSCHF Mag logotype.

MSCHF Mag

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MSCHF Mag ✶

A collection of magazines with colorful covers arranged on a black surface, featuring titles and images related to art and pop culture.
A hand holding a torn piece of paper with bold, distorted text reading "MSCHF MAG" on a dark background.
Black background with bold white text reading 'MISCHIEF MAG' in a distorted, glitch style.
A stack of various comic books and magazines with colorful covers, some featuring artwork, characters, and text, arranged overlapping on a black background.
A decorated service dog sitting in front of an American flag, wearing a military cap and medals, with a yellow starburst that says 'Dogs Can Get Medals Too!'. The page features information about military service medals for dogs and images of three medals, each with a description and price.
Stack of comic magazines with the top magazine featuring a red and black cover with the text 'Staff Bread' and a stylized bread logo.
Magazine cover titled 'MSCHF MAG' with a red toaster illustration that has dollar signs and the word 'BREACH' on it, and text mentioning '10 Second Consulting Uber Hearse'.
The cover of a magazine titled "VentureCrate" with the subtitle "Inside" and features articles on startup resumes, tech CEOs, Vatican open letter, and guests Muntader Alzaidi and Pablo Rochat. The background is primarily black with colorful, distorted text and graphic design elements.

MSCHF Mag Volume 5 was a special edition containing 3 comic books

Three comic book covers from MSCHEF MAG featuring vibrant colors and cartoon characters, each with unique titles and themes.
Open magazine with a comic-style entry titled "Dear Reader" on the right page and a colorful cover of another publication titled "Contents" on the left page. The left page features a list of contents, including articles titled "Bootleg Lil Miquela," "Stolen Stories," and "#Fartonaceleb," with a credits section highlighted in yellow. The right page contains a welcoming letter to readers, discussing digital debauchery, open-source projects, and the importance of free content, signed by BingorBot.