MSCHF Sneakers App, MSCHF
UX, UI, Prototyping

A digital illustration of a human foot with a prosthetic limb in grayscale.

  • MY ROLES:
    UI Design: Christina Bull
    UX Design: Christina Bull
    Prototyping: Christina Bull

    TEAM ROLES:
    Product Photography: Kendall Mills
    Animation: Joanna Lin
    Product Management: Borian Tchernev
    Lead Engineering: Ramdane Sennoun
    iOS Engineering: Mario Iannotta
    Android Engineering: Jakob Krause
    QA Engineering: Muhammad Abuzar
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • New York Times
    Wall Street Journal
    Complex
    ARTNews
    Sneaker Freaker
    Vogue Business

Sneakers are a rich cultural format that sit at a nexus of fashion and investing. MSCHF’s footwear design program aims to explore sneakers as an artistic medium. The MSCHF Sneakers app is a designated channel to showcase MSCHF’s unique footwear designs as compelling visual art objects while also functioning as a practical e-commerce space for purchasing products.

MSCHF Sneakers App

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MSCHF Sneakers App ✶

Digital mockup of a mobile app showcasing various sneaker designs, descriptions, and purchase options on multiple screens with a dark background.
A cartoon foot with toes and a red and white drumstick on top, set against a yellow background.

The main screen of the MSCHF Sneakers app contains a curated portfolio of shoes presented as captivating visual art objects.

The angle of the shoes shift in relation to the angle of the user’s device, creating the illusion of a physical, gallery-like space.

As a reflection of MSCHF’s aggressive “drop” schedule, the primary screen of the app is organized as a vertical timeline of past, present, and future shoe releases.

The secondary screen of the app contains a traditional product grid that allows users to shop for non-limited edition shoes.

Robust product detail screens showcase a large photo gallery and provide extensive information on materials, sizing, release timing, and pricing.

Multiple screens displaying various sneaker designs, colors, and styles for online shopping.

The app also supports saving user‘s shoe sizes, adding multiple payment methods/shipping addresses, and checking out with multiple items.

A sock designed to look like a human foot with exposed toes, featuring a red and white target-like pattern on the ankle area.