MSCHF X, MSCHF
Branding, Website, Packaging

The image features a black background with the white text 'MSCHF' at the top and a pixelated gray cross or plus sign below it.

  • MY ROLES:
    Branding: Christina Bull
    Web Design: Christina Bull
    Packaging: Christina Bull

    TEAM ROLES:
    Animation: Superficial Studio
    Photography: Minu Han
    Production: Stephen Tetreault
    Web Development: Matthew Rayfield
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • Hypebeast
    Business Insider

MSCHF X is a collection of 1,000 t-shirts, each containing pieces from 10 different iconic streetwear brands. By slicing up the original t-shirts and reassembling them into new garments, MSCHF X is a reflection of fashion collab culture in its most extreme form. Every MSCHF X shirt is different – the pieces are random and every shirt contains at least one piece from each brand.

MSCHF X

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MSCHF X ✶

Two rows of T-shirts with different retail brand logos and red highlighted sections, some with geographical or abstract designs, against a black background.
Black image with white pixelated character wearing a judge's wig, with the text 'MSCHF' at the top.
Colorful patchwork t-shirt with various brand logos and patterns, including camouflage, barbed wire, and text elements.
A black fabric tag with multiple brand logos and designs, including Nike, Supreme, Bape, Palace, Kith, Stüssy, and others, with a red and white checkered pattern on the left side.
Two tags with black strings, one black with white line art of a book and T-shirt, and one red with white pixelated pattern and the text 'MSCHF'.
Packaged clothing with multiple brand stickers, including MSCHF, Supreme, Nike, The North Face, Stüssy, Palace, Kith, and Chinatown Market, in a sealed clear plastic bag.
A plain white box with several clothing brand stickers, including Supreme, Nike, The North Face, Adidas, and Stussy, on the left side.
A colorful clothing item packaging featuring various brand logos including Off-White, Supreme, Nike, Adidas, Palace, and Bape. The packaging displays text indicating it is assembled in the USA by MSCHF and features multiple brand labels and tags.