Nothing is Sacred, MSCHF
Exterior Signage, Merch, Invitations

A logo with the words "Nothing is as it seems" stylized with various fonts and symbols.

  • MY ROLE:
    Exterior Signage Design, Merchandise Design, Physical/Digital Invitation Design

    MSCHF EXHIBITION TEAM:
    Lead Designer: Christina Bull
    Lead Producer: Liz Ryan
    Lead Engineer: Emma Howard
    Engineering Support: Matthew Rayfield
    Lead Operations: Jacob Krowicki
    Operations Support: Hope Harrison
    Video Design: Joanna Lin
    Creative Directors: Lukas Bentel, Kevin Wiesner

    DAELIM MUSEUM EXHIBITION TEAM:
    Director: Haewook Lee
    Vice Director: Jungeun Lee
    Curatorial Director: Sabina Yeowoon Lee
    Curators: Jungyeol Lee, Hyejin Woo
    Spatial Design: Yubeen Park, INFULLSPACE
    Translation: Sunhye Hwang, Curatorial Team
    Graphic Design: BOWYER

  • Design Taxi
    Surface Mag
    Fast Company
    Artnet

Nothing is Sacred was MSCHF’s first-ever museum retrospective. The exhibition, hosted at the Daelim Museum in Seoul, showcased a diverse collection of over 100 pieces. The featured work spanned five floors of the museum and represented four years of MSCHF’s provocative viral artworks that challenge the systems that drive our social, economic, and cultural realities.

Nothing Is Sacred

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Nothing Is Sacred ✶

A modern building with a large yellow sign displaying three red exclamation marks, and a smaller sign below with the text 'Nothing is sacred' along with various posters and advertisements around the entrance.
A collage of various snack and beverage packaging with consistent 'Nothing is sacred' slogan, including chips, energy drinks, soda, a burger, and candy.
A wall of snack advertisements featuring drinks, fast food, and snack brands, including Pepsi, Mountain Dew, McDonald's, and others, with slogans like "Nothing is sacred".
A colorful advertisement with various objects including a toy horse, can of Sacren Seltzer, red sock, bottle opener, cutting disc, and assorted shapes and colors, all on a bright yellow background.
Black T-shirt with white graphic designs, including a sneaker, a horse statue, a trophy, a smartphone, a lighter, a tape measure, a sock, and various abstract shapes and symbols, with the text "NOTHING IS SACRED" and "DAELIM MUSEUM".
Black long-sleeve shirt with white text and symbols. The front reads 'NOTHING IS SACRED' with smaller text below saying 'MSCHF: NOTHING IS SACRED DAELIM MUSEUM.' The sleeves have various white icons and text, including symbols, exclamation marks, and the word 'DARE'.
Green baseball cap with red and orange embroidered text that reads "Nothing is Sacred!"
White T-shirt with multiple small logos that read "MSCHF" in style of various brands and companies printed on the back.
White T-shirt with colorful text that reads 'NOTHING IS SACRED' and smaller black text below that says 'MSCHF: NOTHING IS SACRED DAELIM MUSEUM'.
Yellow background poster with various colorful objects including a trophy, a knife, a red circular saw blade, a sock, a soda can, a flashlight, and stickers, featuring text and logos related to a contemporary art or pop culture exhibit.

VIP invitations for Nothing Is Sacred were styled as as South Korean licenses

Korean driver's license featuring a photo of a man wearing a black Raiders cap, with text in Korean and English, including address in Seoul, and approval stamps.
A South Korean driver's license with personal details, issuing date, and vehicle restrictions, issued by Jeonnam Provincial Police Agency, with a red stamp and various symbols indicating vehicle types and weight limits.
Open black box with torn white paper and official document inside from the Museum of Sacred Sacred Sacred, Daelim Museum.
A torn white envelope with a barcode at the bottom, an address label with John Doe's address, and a mock postage stamp from the Daelim Museum stating 'Nothing is Sacred.' The envelope is marked 'Official Business - Open Immediately.'
Official invitation letter for the 'NOTHING IS SACRED' museum retrospective at Daelim Museum with a Korean driver's license featuring a photo of a man wearing a black cap, some Korean characters, and a QR code.
Group of people posing for a photo in an art gallery, some sitting and some standing in front of a black-and-white floor with the words 'NOTHING IS SACRED' written on it.

Bottom row (from left to right): Christina Bull, Niek Dekker, Lukas Bentel, Arya Tabatabai, Ray Cheng, Sabrina Kantor, Joanna Lin, Craig von Wiederhold, Yoshimi Hasegawa, Kate Fittinghoff, Gabriel Whaley, Jake Krowicki
Top row (from left to right): John Belcaster, Steve Luna, Jonny Thaw, Kevin Wiesner, Robbie Stinchcomb, Emma Howard, Liz Ryan, Matt Steiner, Jordan Zwang, Stephen Tetreault, Sunny Fu, James Kernan