Sacred Seltzer, MSCHF
Branding, Packaging, Website

Sacred Selfzier text with a cross and radiating lines in the center, black background.

  • MY ROLES:
    Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull

    TEAM ROLES:
    Lifestyle Photography: Minu Han
    Product Photography: Kendall Mills
    Animation: Joanna Lin
    Web Development: Jonny Thaw
    Production: Ali DeCesare
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • The Dieline
    Inverse
    Highsnobiety

Sacred Seltzer is a hard seltzer beverage made with real holy water. It contains 95% priest-blessed holy water, 5% alcohol, and is available in a 6 pack of three flavors – mango, cherry, and lime. The holy water used to create Sacred Seltzer was blessed in 2022 by an ordained catholic priest who performed the ceremony in the facility where the seltzer was produced.

Sacred Seltzer

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Sacred Seltzer ✶

A can of Sacred Seltzer on water with colorful, swirling reflections.
A can of Sacred Seltzer sparkling water with cherry flavor, featuring religious-themed pink illustrations and text, placed on a red and black swirled background with water droplets and bubbles.
A can of Sacred Seltzer with orange artwork featuring religious imagery, set against an orange water background.
White box with gold religious artwork and text reading 'Sacred Seltzer,' featuring stained-glass style images of Jesus Christ and two saints, and inscriptions referencing holy water seltzer.
Green and white can with religious imagery and text, labeled Sacred Selzer, Spiked Holy Water Seltzer, produced by MSCF.
A can of Sacred Seltzer, a spiked holy water seltzer with a cherry flavor, featuring religious imagery including a depiction of Jesus Christ, surrounded by other religious figures, and decorative crosses, in red and white design.
A can of Sacred Seltzer, a spiked holy water seltzer with mango flavor from MSCF, featuring religious-themed artwork, including an illustration of Jesus Christ and a hand holding a holy water container above his head.
Three stacked cans of Sacred Saltz, with a label depicting a religious figure, balanced on an ornate silver pedestal against an orange background.
A decorative table with religious icons, a book, and cans of sacrament water, likely for a religious ceremony.
A can of Sacred Seltzer resting on a black wooden stand, with a religious figurine of Jesus holding a flower hanging inside a black frame beneath the can, all against a green patterned carpet background.
A can of Sacred Seltzer, an open Bible, a small religious icon, and a gold candelabrum on a red background.